< Partner services index

Partner services

Services specifically for growers, wholesalers, breeders, suppliers and other partners. We use our large florist community and its reach to help you connect, engage and learn from your audience.

We are

A dedicated team with:
  • A large, engaged local and international florist social community.
  • A modern web platform for florists, partner profiling and building connections.
  • Strong and proven industry, marketing, social and technical knowledge.
  • Independent, partner neutral service organisation.
  • Absolutely committed to growing floristry together with the whole supply chain.

Partner based business model

We support florist and floral supply chain partners with:
  • Paid promotional services that engage and are of interest to florists.
  • Real world florist and consumer feedback on new innovations, species, varieties etc.
  • Florist and general supply chain industry insight, consulting.

Florist based business model

We support, connect, serve and help grow florists and floristry by:
  • Free florist profiles, profiling and core web based services.
  • Build quality florist and partner business connections.
  • Educate and create opportunities socially and via our networks.
  • Future focus on premium tools and services for florists to add value and create additional income.

Reach & audience

A summary of our membership, communities, social reach and audience.

Map of international communities

See floristry.network for more details.

Facebook community - Netherlands (monthly)

Facebook community - International (monthly, not all national communities combined!)

Map of members

Florist shops who have signed up to our services.

Key points

  • Our communities are florist only and our reach is highly florist targetted, international and inclusive!
  • We engage florists, our communities and posts foster discussion, debate, interest.
  • We garner what matters - attention. Likes on posts that nobody reads or pays attention to are meaningless.
  • We're focused on online. It's where florists and people spend a lot of time and are easily reached.

What we do (differently)

We help you have a truly social dimension with florists through our communities.

Direct reach florists! e.g. 3700+ in Holland alone!

Promotions that get noticed and engage.

Build goodwill and convey your values.

Our florist approach

We believe in the power of florists to help the industry grow! Here's some reasons why.
  • Florists have immense power to reach, impact and influence other florists and consumers - they deal directly with many every day, at scale - millions!
  • Florists contribute strongly to building local floral interest, educating consumers and promoting flowers and plants in everyday life.
  • Florists want to use quality flowers, want to be creative, experiment and can drive innovation of the entire chain.
  • If the florist blooms, the whole industry will bloom. Sales throughout the chain will increase and consumer demand generally.

How do you reach your customers?

Sponsoring? Expensive, broad campaigns by industry groups? Newsletters? Social media broadcasts? Today these are seen as very general and impersonal. They are simply too easy to ignore for florists.

  • Do florists know your brand, labels, offers?
  • Are you talking “to” or “with” florists?
  • Is that really how you wish to be interacting with your market?
  • Are you selling as much as you could be?

Your values - are they known?

Your values are your differentiation, do your customers know your products are:

  • Unique
  • Beautiful
  • Affordable
  • Available
  • Ecological
  • Supported

Florists must know your values, trust them, understand them. Then they will seek out your product ahead of others.

Getting attention is hard.

It’s a challenge targeting florists - the options are limited and reaching the business owner or just designers isn’t always what you want. You need to reach the real florist, the one handling, designing with and selling your products every day, you need to excite them. You need them be your ambassador and promote your products to customers and other florists!

Additionally it’s difficult to be part of a florist community, engage so that florists listen, understand you, your label and to build trust and loyalty. Traditionally you’re an “outsider”.

Social media is about being “Social”

To truly connect and engage with florists you need to be part of the florist community, engaged, working together, sharing ideas/tips, adapting to feedback, improving, and growing together.

Without being social then you’re not making the impact you need to be. We built the largest international florist community on Facebook!

We're different

Here's why we can deliver better results than your average floral marketing agency...
  • 100% florist focus. We care, are a genuine friend of florists and part of florist "tribe".
  • Strongly community-driven. “Discussing with”, not “talking to” positioning.
  • Service platform for florists, we know and serve florists needs and their interests.
  • Extensive local, national and international reach in many languages.
  • We care about product quality, variety and florist design, business development, education and differential and value.
  • In depth industry knowledge across internationally and through the whole supply chain.
  • Grow together approach and facilitator of industry connections to increase sales and value generally.

Master Florist brings you what matters most.

❝ In marketing there is a war for attention. It's the only thing that matters. Attention, not impressions. ❞

@GaryVee

Our partners/customers

We work for and help a wide variety of floral businesses. From breeders, to growers, to wholesalers and all in between. On this page you'll find some stats and our partner map and a few logos of selected partners.

Partner statistics

As of November 2017 we had the following statistics, and growing fast!

Partner map

In the news

Here are some examples of related media coverage

We work with

See detail page for list of partners.

Return on investment

ROI (return on investment) for social campaigns and investing in people and florists can be immense. To explain it more we include a 2011 video from Gary Vaynerchuk (American entrepreuer with estimated net worth of $100M).

  • What is the ROI of having a page in say a magazine with a distribution of 100'000?
  • How many people even opened it and at that page?
  • Did any of those people actually pay attention?
  • Was an action taken or did it just join the noise of all others vying for attention?

We focus on social, online and digital marketing. We create real results, we get attention.

Marketing has changed

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Partner service price list

Here's a guide to our suggested services and pricing. Prices are subject to change and may vary depending on target markets, content, languages and other campaign specific requirements.
Name/Description Price (€)
Partner profile and social media post

Become a partner, showcase your business with a profile on our sites and we post inform our florists you support floristry.

Single location / profile (annually). 299
Per additional location - same business name (annually). 99
Per additional affiliated business/location - different business name (annually). 199
Facebook posts

We post and using our reach, knowledge, work to make your post engage with florists.

Single post. 99
Value pack of 4 posts. 299
Instagram posts

We post and using our reach, knowledge, work to make your post engage with florists and consumers.

Single post. 99
Value pack of 4 posts. 299
Social media management

We grow your social media presence and engagement using our experience, content and networks.

Services starting from (monthly). 99
Florist quick questions

When you want to get some immediate feedback for a color/species/idea etc. we ask the question to our floral community.

Single question and feedback. 149
Florist survey

We send out your questions to our florist community and report back the results.

Prices starting from (per survey). 499
Community influencer florist visits

A florist from our community visits florists and gets feedback on a product/variety/concept while generating content (photos & videos) which we use to create a large social marketing impact.

Prices starting from (2 day campaign with ~8-10 florists visited) 2499
Prices exclude any applicable taxes, and may be subject to change. Standard terms and conditions apply.
Didn't find what you had in mind - contact us, we welcome special requests or new ideas.

Facebook posts that engage

We post, share and promote your message. Using our large reach, knowledge, experience, and communities we make sure that you get attention and we help you engage with florists.

Process outline

  • Give us your needs/resources and we develop a florist engaging and attention attracting post and strategy with you.
  • We post on facebook from one of our brands and/or re-post/share your post.
  • We further share and amplify audience and engagement together with you and share any relevant feedback or statistics.

Perfect for

  • Easy, troublefree, quick, wide reach and high engagement.
  • Highly florist and country targetted promotion possibilities.
  • Creating engaging discussions that florists partake in and leaving a lasting impression or followup process.
  • Additional services of media production, translation, professional copywriting available.

Examples

Instagram posts that get attention

We post, and promote your message. Using our large instagram reach, knowledge, experience, we make sure that you get attention.

Process outline

  • Give us your needs/resources and we develop an engaging and attention grabbing image, post and strategy with you.
  • We post on instagram, monitor and amplify reach.
  • We share with you and share any relevant feedback or statistics or improvements.

Perfect for

  • Easy, troublefree, quick, wide reach and high engagement.
  • Highly florist and floral consumer targetted audience for optimal marketing.
  • Additional services of media production, translation, professional copywriting available.

Examples

Social media management

We help you with all aspects of your social media presence - get more page likes/follows, regular and promotional posts that engage etc.
  • Extensive experience, lots of content, ideas and we can use this to optimally configure and grow your business presence.
  • Our targets of florists and floral consumers matches yours and can be leveraged for fast and effecive marketing and growth.
  • Expertise in dealing with negative comments and mitigating problematic situations while avoiding reputation damage.

Florist quick questions

We post a simple question on our networks and give you the feedback.

Perfect for

  • Checking if a species/variety/color/combination is appealing to florists before costly development and marketing.
  • Gathering ideas and feedback for florist and consumer demands and wishes.
  • As a form of marketing to publish, engage and promote a new product or service.

Process

  • You explain your needs and we help you find a good social approach.
  • We post the topic to our florist communities, solicit responses.
  • We provide a short summary with screenshots where relevant of opinions and comments.

Details

  • Immediate feedback! Large reach, test specific international markets.
  • Professional translation, design, copywriting available.
  • Example questions: Top/Flop, A/B/C option, your thoughts?

Example questions

Florist survey

We help you implement and execute a real florist survey

Key points

  • Easy: we run the survey and deliver the results, no struggles technically or gettings quality respones.
  • Accurate and credible feedback for a target florist group/market.
  • 5-10 questions recommended, prize/samples suggested and we can help with survey creatiion.

Details

  • Online implementation so fast, transparent and low cost.
  • Reporting services, analysis and charting/presentation services available.
  • Professional translation, design, copywriting available.

Community influencer visits

Due to our good standing in various florist communities we can work together with our various community influencers to introduce products, new varieties and launch promotions. This service is a great way to get the attention of florists and create a lot of photo and video material as well as invaluable unscripted feedback.

Use case

  • Introduction of a new variety, species, product, survey etc.
  • Promotional campaign for an issue or brand to increase awareness, interest and sales!
  • To create photo and video media, see real life impressions, honest opinions and get feedback of florists.
  • To create photo and video media, see real life impressions and feedback of florists.

Process

  • We work with you and your requirements to create the most attention grabbing campaign.
  • Generally a florist from the community takes your product to about 10 florists.
  • Gets their time and attention (as known colleague), presents it to them, asks questions and gets feedback or tries to create something from it.
  • Our influencer and florists creates photos and videos for social media and share widely, we amplify reach.
  • Reactions and material shared with partners for your own use as well - press realeases, other marketing.
  • It is possible to make a set of livestreams around the visits and other activities within generally 2 days.

Community video examples

Site supporters

We're able to operate this site with the generous support of the following companies.

Our site network