De Ruiter Innovations B.V.

333308001 1 4111 1552040454603 1551999600000 1583622000000
Meerlandenweg 55 Amstelveen 1187 ZR Netherlands 6140434346672128 Floral breeder 5683456637927424
+31 20 643 6516
52.259842 4.8164525
Founded almost a century ago, De Ruiter has been working continuously on the breeding and improvement of the rose as a product. Originally a family business, De Ruiter has since grown into an organisation of international renown in the breeding and propagation of numerous varieties of roses. Additionally, De Ruiter played a pioneering role in the development of modern pot rose cultivation. Our knowledge and experience are closely intertwined and our current expertise is proving an excellent seedbed for future development.

In addition to cut roses, De Ruiter has also developed breeding programmes for hip roses, field-cut roses, pot roses, patio roses, garden roses as well as cut and pot Hypericum. The key aspects of plant health, productivity and uniformity, transport properties, colours, cultivation technology, environmental requirements and longevity are the foremost assessment criteria used by our breeding department.

The varieties we breed are sold all over the world, supported by our team of agents and representatives who provide prospective buyers with carefully compiled information based on measurements carried out on our products at our various testing facilities. De Ruiter Innovations currently has testing facilities in all of its production areas across the world, an approach that has proved highly beneficial in realising the firm’s envisioned goals in respect of product differentiation.
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